Hotel Jen Shenyang Opens in Liaoning of Northeast China

The Traders Hotel of Shenyang, Liaoning province has been rebranded as the Hotel Jen Shenyang, on March 28, a Shangri-La International Hotel Management brand and the first of its kind in northeast China.

The hotel caters to a new "Jeneration" of independent business and leisure travelers and is expanding quickly in major cities in the Asia Pacific region. This introduction to the mainland is a milestone and highlights Shangri-La's long-term commitment to China.

The hotel got its inspiration from Jen, a virtual professional hotelier who loves life, travel, adventure, and discovering new places. It looks after guests in a caring, efficient way and gives them informed access to the best that every destination has to offer.

The next phase of the roll-out has Traders Hotel at cities including Puteri Harbor, Johor, Bahru being rebranded as Hotel Jen, on April 1, with other development projects under consideration in key cities in the Asia Pacific region, then globally in the future.