58-year-old Man Wins Numbing 'Snow Bucket Challenge' in Harbin China

Guinness World Record holder Jin Songhao won a snow bucket challenge in Harbin, Heilongjiang province on Saturday after sitting through a painfully cold shower of 100 snow buckets that were poured over his body in a timespan of less than 100 minutes.

Jin went up against 10 other winter swimming enthusiasts who, wearing only their shorts, endured buckets of snow being heaped upon them in negative 20 degree weather, CRI reports. The event was organized as part of Harbin's annual Ice and Snow Festival, which began on January 5 and runs for over a month.

Jin had previously set a Guinness World Record in January 2011 for remaining buried in snow for 46 minutes. In August last year, he broke another record by sitting half-naked in a tub of ice for two hours at a snow park in Tianjin.

The Ice and Snow Festival features a number of cold endurance tests, including the annual ice swimming competition, in which (possibly insane) participants jump into part of a cordoned-off river holding water measuring below zero in temperature.

Take that Chen Guangbiao, and your fake Ice Bucket Challenge.